Behind the Scenes: Our Product Roadmap Philosophy

Behind the Scenes: Our Product Roadmap Philosophy

Last updated on October 19, 2025

Dan Pole

Dan Pole

CEO @BlogBowl

TABLE OF CONTENTS

Ever wondered how we decide what shiny new thing to build next?

Or why that one feature you really want is still “in review” six months later?

Welcome behind the curtain — it’s time to reveal our totally-scientific, occasionally-chaotic, and sometimes-coffee-fueled roadmap strategy.

Spoiler: It involves more than just a dartboard and vibes. But not much more.

This is change

🧠 It Starts With You — Yes, Really

Every feature request, support ticket, and randomly aggressive tweet goes into our idea tracker.

Can you make the dashboard dark mode, light mode, and ultra-custom mode?

Someone, probably.

We listen. We tag. We organize.

Then we stare at it all and try not to panic.

📸 Insert image of our messy feature request board here

Feature requests

The Magic Mix: Value vs Effort

Next, we play a game called “Will it Break Everything?”

(Joking. Sort of.)

We use a simple 2x2 model:

High Value

High Effort

🤔 Maybe Next Quarter

Low Value

Low Effort

🙃 Nice-to-Have

Low Value

High Effort

No, thanks

This helps us avoid spending 3 weeks building a button 4 people care about (looking at you, “export to XML”).

🗓 Roadmap = Flexible Framework, Not Stone Tablet

Our roadmap is broken into 3 buckets:

- Now (building or testing)

- Next (we’re talking about it over coffee)

- Later (on the list, not forgotten — we promise)

We don’t lock things months in advance. Why? Because your needs change fast. And so do our ideas.

Sometimes we’ll wake up with a better idea and pivot. Other times, a user says something genius and we yell “DROP EVERYTHING!”


🤝 Community-Driven, Team-Informed

We take user feedback super seriously, but we also rely on:

- Our gut (yes, even the intern's)

- Usage data

- Support tickets

- What’s on fire 🔥

The result? A roadmap that blends strategy with empathy.

🗺 TL;DR – Our Roadmap Philosophy in 5 Words

> Listen. Measure. Prioritize. Build. Repeat.

We’re always trying to improve how we build — and how we talk about what we’re building.

Got a feature idea?

Want to see what’s coming?

Or just want to send us memes?


Thanks for following along! 🚀

We’ll be back soon with more behind-the-scenes chaos and product updates.

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Written by

Dan Pole
Dan Pole

Hey, I’m Dan — CEO and founder of Blogbowl. I built this platform to make it ridiculously easy for SaaS teams to spin up beautiful blogs, changelogs, and help docs without wrestling with a CMS. I’m big on clean UI, fast content workflows, and shipping way too often at weird hours. When I’m not building, I’m probably tweeting about indie hacking, bad startup ideas, or new keyboard shortcuts I just discovered.

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